Matthew Knies is turning heads both on and off the ice, with Adidas Canada just naming the young Maple Leafs star as their newest brand ambassador.
The 22-year-old forward has become untouchable in Toronto’s lineup, with the team flat-out refusing to include him in any trade talks at this year’s deadline.
“I was pretty nervous,” Knies admitted about the trade rumors. But he had no reason to be.
His play this season has caught everyone’s attention, including Maple Leafs GM Brad Treliving, who wouldn’t even consider moving the rising star.
It’s been quite a journey for Knies since his rookie season in 2022-23. His growth on the ice has been impressive, and now it’s paying off in unexpected ways.
Sportsnet insider Luke Fox broke the news about the Adidas deal, which marks Knies’s first major endorsement contract.
The signing shows just how quickly Knies has become one of hockey’s most marketable young players in Canada, going from rookie uncertainty to brand ambassador in less than two seasons.
For the Maple Leafs, it’s just more confirmation that they made the right call in holding onto their young star, who’s quickly becoming one of the faces of the franchise.
